Surf City
USA Quest
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Santa Cruz Democratic
state Sen. Joe Simitian is defending
his district’s turf, introducing a
resolution to the Legislature that
grants the Surf City USA moniker to
Santa Cruz.
"It puts the U.S. Patent and
Trademark Office on notice that
there are competing claims to Surf
City USA," Simitian said Friday. "I
think Surf City is as much a state
of mind as it is a place. I don’t
think you can trademark a state of
mind."
Simitian’s resolution is meant to
counter a promotional tactic made by
Huntington Beach tourism officials
in November, when they filed a
federal trademark application for
the Surf City name.
Santa Cruz Mayor Mike Rotkin says
he’s simply protecting local
businesses, such as Surf City
Produce and Surf City Coffee, from
the possibility of being sued.
Simitian said he went to great
lengths to point out why the
designation fits Santa Cruz.
Among the nine reasons listed in the
resolution: Santa Cruz is the site
of the first surfing in California,
when Hawaiian princes used redwood
planks to surf at the mouth of San
Lorenzo River in 1885.
Also, he pointed out that local
surfing legend Jack O’Neill invented
the wet suit in Santa Cruz.
Though it wouldn’t carry any legal
weight, the resolution would make it
official that Santa Cruz is
considered Surf City USA by state
politicians, and that might hinder
Huntington Beach’s trademark bid.
Simitian’s resolution is sitting in
the five-member Senate Rules
Committee, which must approve the
resolution before it goes to a full
vote. The committee is expected to
hear the issue next week.
State Sen. Joe Simitian’s resolution
to name Santa Cruz the true ‘Surf
City’ includes nine reasons the name
fits:
Hawaiian princes used redwood planks
to surf the mouth of San Lorenzo
River in 1885, making Santa Cruz the
first spot in the state where
surfing occurred.
11 world-class breaks between
Steamer Lane and Pleasure Point.
Home to the Lighthouse Surfing
Museum at Steamer Lane.
Local resident Jack O’Neill invented
the wet suit in Santa Cruz.
Santa Cruz hosts several surf
contests each year, including the
O’Neill Coldwater Classic.
Home to Woodies on the Wharf, which
draws classic surf cars from around
the world.
Home to several businesses with
‘Surf City’ in the title.
Santa Cruz is known worldwide as a
center of a precious, but hard to
define surf culture that reflects a
laid back and relaxed lifestyle.
Site of the ‘California Surfer’
sculpture on West Cliff Drive
overlooking Steamer Lane.
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